MidJourney
Brand Identity
Type Design
Motion Design
No longer just a tool, MidJourney stands at the middle of the creative journey alongside its users, acting as a true collaborator that enables anyone with a creative idea to quickly transform rough concepts into vivid realities.
To embody this idea, I created a type animation that visualizes the iterative process where MidJourney transforms rough, abstract ideas into tangible outcomes.
The animation uses various forms of abstract, pixel-like typography to represent the birth of countless images through iteration.
This approach not only highlights MidJourney’s ability to bring imagination to life but also symbolizes the diffusion model at the core of its generative process.
Next-Level Street Art
Campaign
This campaign explores how cutting-edge AI merges with fashion to elevate streetwear into a bold new era.
Through the collaboration between MidJourney and Supreme, technology and creativity collide—pushing the boundaries of style and defining what it means to reach the Next Level.